Picadeli, a digital Journey
WHY EVERY COMPANY WILL BE A TECH COMPANY – EXAMPLES FROM THE AUTOMOTIVE AND FOOD INDUSTRIES
SPEAKER JONAS LANDSTRÖM
Jonas started out as a Biotech entrepreneur in a Venture Capital financed Biotech tools company, Denator, where he was part of taking an idea from the lab to a launched product on three continents. Following the Start-up, that wasn´t the huge success he hoped for, he moved over to the other side of the table as an investor at Volvo Group Venture Capital. At Volvo VC Jonas was instrumental in the strategy shift towards software based businesses and moved to Silicon Valley in 2012 to open a US branch as Head Of Americas.
During his time in the US, Jonas witnessed a huge shift in the interest and importance of Silicon Valley based Start-ups and tech companies. The traditional Automotive industry woke up to this new reality with significant interest as a result. Jonas built a portfolio of tech based businesses that was successful financially but more importantly worked together with Volvo to accelerate digital innovation.
Jonas moved back to Sweden in 2016 and joined the rapidly growing FoodTech company Picadeli as Head of Business Development and IT. Picadeli is using a combination of tech and food development to enable people to have access to tasty healthy food at the right price. Jonas is also a member of the Advisory board at the digital design and tech agency Techno Creatives.